AP: Blackwater dumps tarnished brand name
RALEIGH, N.C. (AP) — Blackwater Worldwide is abandoning its tarnished brand name as it tries to shake a reputation battered by oft-criticized work in Iraq, renaming its family of two dozen businesses under the name Xe.
The parent company's new name is pronounced like the letter "z." Blackwater Lodge & Training Center — the subsidiary that conducts much of the company's overseas operations and domestic training — has been renamed U.S. Training Center Inc., the company said Friday.
The decision comes as part of an ongoing rebranding effort that grew more urgent following a September 2007 shooting in Iraq that left at least a dozen civilians dead. Blackwater president Gary Jackson said in a memo to employees the new name reflects the change in company focus away from the business of providing private security.
I don't know. "Xe" just seems kind of flat and dull. I'm sure my Hellions can come up with a better name for the "tarnished" Blackwater.
How about:
Mercs R' Us
KillCom
GunCo
Pay N' Slay
Suggestions? Best one wins a paperback copy of SAFE AND SOUND.
RALEIGH, N.C. (AP) — Blackwater Worldwide is abandoning its tarnished brand name as it tries to shake a reputation battered by oft-criticized work in Iraq, renaming its family of two dozen businesses under the name Xe.
The parent company's new name is pronounced like the letter "z." Blackwater Lodge & Training Center — the subsidiary that conducts much of the company's overseas operations and domestic training — has been renamed U.S. Training Center Inc., the company said Friday.
The decision comes as part of an ongoing rebranding effort that grew more urgent following a September 2007 shooting in Iraq that left at least a dozen civilians dead. Blackwater president Gary Jackson said in a memo to employees the new name reflects the change in company focus away from the business of providing private security.
I don't know. "Xe" just seems kind of flat and dull. I'm sure my Hellions can come up with a better name for the "tarnished" Blackwater.
How about:
Mercs R' Us
KillCom
GunCo
Pay N' Slay
Suggestions? Best one wins a paperback copy of SAFE AND SOUND.
14 comments:
SlaughterCorp
"Not Blackwater Enterprises, a divsion of TWU (That Wasn't US) Inc."
BloodBath.
The Polyandrion Group, LLC
Hi Dusty - though not printable I'd saw they should rename them as an acronym - BOFW inc
Bunch of F++king Wank++s
Ali
Zesty Enterprises
The Dick Cheney Appreciation Society.
(WV is dedis, another good name for them)
ACORN
Chillin' Villains
Mayhem International
Corpses 'R We
DuneCo
Widowmaker
Attilacorp
Four Horsemen
925439 Delaware Limited
International Hitmen 'R Us
Death, Inc.
Killing For Dollars, Unlimited.
How about: Killers R Us. With the R backwards of course.
Or MercEx: When it has to be killed overnight.
The Happy Laffy Smiletime Hug Patrol (a subsidiary of WarCrymes Inc)
Murder, Mayhem, and Mischief, LLC
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